Job Information
VF Corporation icebreaker: Manager, Merchandising – APAC in Auckland, New Zealand
REPORTING TO: Senior Merchandising Manager, Emerging Brands APAC
ABOUT YOUR ROLE:
This position will be the key role to grow and expand icebreaker and Smartwool business in New Zealand and Australia. He/she will need to:
Define product strategy to deliver optimal range and achieve sales & margin target.
Lead holistic and aligned go-to-market process;
Drive right assortment for omni-channels including creating concepts and briefing outdoor consumer preferable styles and color for NZA marketplace.
YOUR RESPONSIBILITIES WILL INCLUDE:
Provide expertise into developing product strategy (short-term and long-term) for New Zealand/Australia aligned with global approach and consistency. Be excellent in the execution of regional product strategy.
Gather outdoor consumer insights and communicate to regional and global counterparts. Proactively share and influence global product team with the voice of NZA outdoor consumers.
Analyz and evaluate opportunities by product class with local team and customers to identify areas of growth, research needs and margin enhancement.
Work closely with global and local marketing team on key marketing initiatives.
Lead actively the overall GTM process internally and externally from kick off meeting to sales meeting.
Elevate the execution of omni-channel strategy, including but not limited to co-organization and execution of DTC & DTP GTM, DTC assortment planning and seasonal buying.
Lead and define right assortment plan for icebreaker and Smartwool for different sales channels, in line with brands’ integrated marketplace management strategy.
Define the range and pricing architecture, following market situation and analyzing competitors’ product range, to be competitive in the market and to achieve margin target.
Be the voice of the region, work on SMU development with global counterparts according to local business needs.
Responsible for product presentation during sales meeting and key account meeting.
regularly with Marketing, Sales, Business Planning Operation, Supply Chain on products buys, line plan and delivery status, to lead on driving plan of action for late deliveries or delay or fast supply.
Guarantee the accuracy of products master data and maintain seasonally in the system.
Analyz weekly sales performance, track sell thru and propose actions accordingly.
Work closely with the planning team on supply topics, track delivery-on-time and inventory status.
WHAT WE WILL BE LOOKING FOR IN YOU:
Competence requirements:
Drive business: development product strategy and vision; lead change; drive operational excellence; deep functional acumen.
Collaborate internal partners: promote internal communications; drive actively internal partnerships.
Functional management skill: lead external partner to accomplish defined mission and target.
Skill:
Communication and interpersonal skills; business acumen; driving for results; problem solving, agile & innovative thinking; building partnerships & stakeholder management.
Have deep knowledge on outdoor performance premium brand omni-channel merchandising eco-system and products.
Personality:
Entreprenurial mindset & be a self-starter and willing to go beyond.
Enthusiast on the outdoor activity & Expertise of outdoor apparel.
Creative Problem Solving & High Attention on details.
Strong team Player, Adaptability & Agility to Manage Change.
R-20240423-0001
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