Job Information
VF Corporation Senior Manager, Brand Creative & Strategy Eastpak Global in Berchem, Belgium
Eastpak Global is looking for an exceptional Senior Brand Creative & Strategy Manager to join our Brand Marketing team based in Antwerp, Belgium, to support continued growth for our Global Eastpak and JanSport EMEA businesses .
At Eastpak , we’re Built to Resist whatever life throws at us, as we express ourselves as individuals and inspire positive resistance. Since we started our journey half a century ago, we’ve refined our classic bag designs and continue to innovate and collaborate with some of the world’s leading creatives. We’re committed to making durable designs that stand the test of time, as we foster a more sustainable way of living. Our Eastpak culture is defined by empowerment, Responsibility, Creativity, Collaboration and Positive Resistance.
Eastpak is Built to Resist , are you?
Let’s talk about the role!
As Senior Brand Creative & Strategy Manager you will be responsible for leading the creative vision and tone of voice for Eastpak, the world’s leading backpack and luggage brand, developing and steering the global brand strategic direction into engaging and compelling consumer facing campaigns that inspire and connect with our global audience.
A brave and visionary leader in the Brand Marketing team, and working very closely with the Eastpak Product and Digital teams you will use your creative eye to develop the Eastpak global brand identity and campaigns to support the continued growth of the brand and introduce seasonal collections, key initiatives and special projects (for example our world famous collaborations) to our global communities in both physical and digital spaces.
You will also be responsible for translating the Global JanSport creative direction to the EMEA markets, helping to continue to build better brand connections, awareness and growth. Your creative vision should influence the Global brand strategy for both brands and develop key brand initiatives into compelling briefs that will drive our external creative agencies to deliver eye-catching, scroll-stopping campaigns.
How You Will Make a Difference
Drive and evolve the Eastpak (Global) and Jansport (EMEA) creative visions
Develop the two brands key strategic response for engaging and compelling creative outputs
Building relationships with the world’s leading creative agencies and collaboration partners to continually drive fresh outcomes to creative briefs
Leading an informed and motivated brand marketing team to deliver the seasonal brand activation calendar.
Collaborating with all departments and teams to define the brand strategies and find innovative and creative solutions
Continually improving the creative responses to a very busy brand calendar of launches and special projects.
Skills for Success
You should be a self-starter with a very curious mind, creative energy and strong eye for detail , combined with:
The ability to lead and develop a strong and exciting global team
Experience in developing marketing strategies and campaign creation
The capability to turn your creative vision into inspiring briefs for others to take to the next level
An expertise in influencing stakeholders and external partners of your creative vision
A keen interest in the latest creative and digital trends.
A formal education and subsequent University Bachelor or Master’s degree in marketing or creative arts are nice to have, but we are most interested in your total experience and professional achievements.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
On site gym offering health and well-being initiatives
A discount card with 50% on all VF brands
Relocation support may be available to applicants who lives more than 100 km from Antwerp, Belgium.
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com , Eastpak.com or follow us on our LinkedIn (https://www.linkedin.com/company/eastpak-corp/?originalSubdomain=it) and Instagram (https://www.instagram.com/eastpak/?hl=en) pages, see you there!
R-20231103-0032
VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.