VF Corporation Kontoor, Sr. Coordinator, Digital Merchandising in Greensboro, North Carolina

Job Description

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories with nearly 70,000 associates and $12.4 billion in revenue. In August 2018, VF announced its plans to spin off the Jeanswear business comprised of approximately 20,000 employees and $2.5 billion in revenue. The new company, Kontoor Brands, Inc., will be a separate publicly-traded company headquartered in Greensboro, NC and includes the Wrangler, Lee, and VF Outlet brands.

The spin is planned to be effective in the first half of 2019 and will position Kontoor Brands as the home of iconic brands steeped in heritage and authenticity. Kontoor Brands will be the leading player in denim globally, delivering steady growth, consistent profitability and strong cash flow to support high dividends to our shareholders. As an independent, publicly-traded company, Kontoor Brands will have significant opportunities to modernize and evolve the business, pursue new market expansion, and grow our geographic and category footprint.

Kontoor Brands: Sr. Digital Merchandising Coordinator: Become the Newest Member of Kontoor Brands


Wrangler is looking for a Sr. Digital Merchandising Coordinator to join our rapidly expanding ecommerce team. This person is responsible for the day-to-day management and merchandising of products on our websites with an emphasis on increasing sales and profitability.

He or she is responsible for adding products to Wrangler.com and working with ecommerce marketing team to get the word out to our customers. Additionally, this role is charged with ensuring product data accuracy and inventory availability for his or her area of responsibility. Efforts will be focused on product catalog, category pages, product detail pages, associated product widgets, and on-site search results. Excellent communication skills are a must, as this person will be presenting information to various departments, diagnosing operational issues, and regularly liaising with brand marketing and merchandising teams, customer service, and operations to provide an excellent customer experience through outstanding product presentation.

Major tasks, responsibilities and key accountabilities

  • Maximizes product sales and profitability by developing and managing the merchandising strategies for area of responsibility.

  • Identify and leverage category business opportunities based on industry and product trends, competitive research and consumer demand to ensure competitive.

  • Review and react to sales performance. Continually seek new ways to drive sales and implement strategies to improve overall merchandise productivity and profitability

  • Drive initiatives for designated merchandise area through all appropriate digital channels and coordinate go-live timing of new styles based on marketing campaign, inventory and production schedules; ensure a virtual floor set online that reflects a branded in-store experience

  • Evaluate and maintain effective category groupings, sequencing, site search filtering and categorization strategies that facilitate efficient search, reinforce a positive brand experience and support effective visual merchandising. Utilize selling and analytics to identify opportunities to improve conversion, product page views, and basket size, all to drive incremental sales for areas of responsibility.

  • Align merchandising activities with assortment, inventory and product margin goals and incorporate brand/creative direction in ways that optimize digital marketing performance.

  • Develop a differentiated merchandising strategy across user segments by leveraging general and apparel-specific ecommerce best practices, our own site data, and consumer insights.

  • Influence product/tech roadmap to automate merchandising activities wherever warranted and manage product set up and leverage technology (GBT) team accordingly

  • Ensure that products are loaded in time for seasonal buying and marketing campaign dates. Work inter-departmentally to ensure that product copy, images, and video are consistent with established standards

  • Coordinate with the ecommerce team for production and release of all product catalog content; identify and coordinate items for group sale, markdown and clearance into their respective promotional categories; manage catalog for size-outs and end of season merchandise, moving these items to the back of their respective categories

Nature and scope

  • Reports to Sr. Merch Mgr., DTC

  • No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action)

Essential skills


  • Minimum 2+ year’s previous ecommerce, retail or catalog merchandising experience

  • BA/BS degree in Merchandising, Retail Management, Business Management, Finance or similar analytical focus

  • Strong Microsoft Office skills, advanced experience using Excel required

  • Prior experience with web analytics tools

    Preferred Qualifications

  • Applied experience interactive marketing and ebusiness strategies, channels, technologies, principles, and processes

  • Experience with apparel retail

  • Experience with project management best practices

  • Marketing/Web experience associated with a national-level retailer

  • Practiced in the basics of full-lifecycle merchandising initiative management

  • Understanding of fashion industry and related retail channels

Knowledge, Skills, Abilities and Competencies

  • Customer-facing abilities; ability to partner and influence

  • Decision-making and problem solving skills

  • Demonstrated financial and business planning skills

  • Project management and planning skills

  • Communication and presentation skills

  • Outstanding written and verbal communication skills

  • Ability to lead and mobilize a creative team without direct management responsibilities

  • Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented

  • Influential; practiced in negotiating with others in ways that result in win-win outcomes

Education Required

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (Merchandising, Retail Management, Business Management, Finance)

Years of Relevant Work Experience

  • 2 Years


  • Not applicable

    Physical Job Requirements

  • Most of the time is spent sitting or standing in the same location or there may be a need to stoop regularly or move/lift light material or equipment

  • Bend, lift, open and move product and related office items varying in weight from one to 15 pounds, depending on need

Minimal Qualifications

  • Must be eighteen years of age or older

  • Must pass the Drug Test

  • Must pass the Background Check

  • Must pass Pre-Employment Tests if applicable

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.